Newly Created Company Expands Offering to Include Talent Negotiation
CANNES, France, June 19 -- Corbis (http://www.corbis.com) today
announced that it is rebranding its Rights Services division to
"GreenLight" (http://www.greenlightrights.com) and will begin offering Talent
Negotiation, a service that helps companies and advertising agencies secure
celebrities for advertising and other promotional activities. The launch of
GreenLight as a distinct brand creates one of the world's leading
intellectual property services firms. The announcement was made at Cannes
Lions 2008, the 55th International Advertising Festival, held June 15-21 in
Cannes, France.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080619/NYTH025LOGO )
The launch of GreenLight, effective today, advances Corbis' strategic
approach to create a network of brands to serve different customer
segments. The GreenLight brand will more clearly distinguish Corbis' Rights
Services division from its well-known image licensing business.
"There is phenomenal growth in the use of music and other iconic
content in both advertising and consumer products, and the launch of
GreenLight underscores what we see as a huge long term trend and business
opportunity," said Gary Shenk, CEO of Corbis Holdings. "The GreenLight
brand will accelerate our momentum in this market while continuing to
complement our image licensing businesses."
GreenLight will also expand its offering to include Talent Negotiation,
helping marketers to broker endorsement deals with sports, film,
television, music and other celebrities for new product launches as well as
for advertising and marketing campaigns. With the addition of this new
service, GreenLight offers companies and advertising agencies one place to
handle all types of rights and clearances services.
"Our mantra is that 'It's easy when you know who' -- and we have
relationships with the key agents, music publishers, TV and film studios
and other rights holders in Hollywood and around the world," said Mark
Sherman, Senior Vice President and Head of GreenLight. "We're one of the
most experienced global rights services firms, with a team of dedicated
experts across three continents. And to protect our clients, we indemnify
them for the rights we clear."
GreenLight's new visual identity, logo, website and brand essence
embody the company's mission to help companies and advertisers to quickly
get approval for -- or "green light" -- creative projects that require the
use of iconic celebrities, music, film, TV or other intellectual property.
In addition to its new Talent Negotiation offering, GreenLight helps
clients license and clear rights to celebrity likeness, feature film and TV
clips, music, trademarks and more to create innovative products and
effective advertising. By conducting thousands of clearances annually for
companies and ad agencies around the world, GreenLight can provide insight
into what can be licensed quickly, how long it will take and how much it
should cost.
GreenLight also represents the name, image and likeness rights of many
of the worlds most iconic and recognized personas including Albert
Einstein, The Wright Brothers, Steve McQueen and Maria Callas. On behalf of
these personas and their estates, GreenLight works closely with hundreds of
companies -- from advertisers to consumer product companies -- to license
their name, image and likeness to create compelling products, services and
advertisements that resonate with today's consumers. GreenLight hosts
several English-language websites for the estates it represents including
http://www.WrightBrothers.info, http://www.Einstein.biz and http://www.SteveMcQueen.com.
GreenLight is headquartered in Los Angeles and, through the Corbis
network, serves customers in more than 50 countries worldwide through 15
offices throughout North America, Europe, Asia and Australia.
About GreenLight
GreenLight is one of the world's leading Intellectual Property services
companies. It helps clients handle talent negotiation, rights clearances
and other licensing projects involving celebrities, feature film and TV
clips, music, trademarks and more to create innovative products and
advertising. It also represents the name, image and likeness rights to many
of the worlds most iconic and recognized personas including Albert
Einstein, The Wright Brothers and Steve McQueen. A Corbis company,
GreenLight is headquartered in Los Angeles and, through the Corbis network,
serves customers in more than 50 countries through 15 offices throughout
North America, Europe, Asia and Australia. For more information, visit
http://www.greenlightrights.com.
See Also
